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exam

ASM2O Practical Exam – 1 hour

10% of final mark

The final stage of the Creative Process is “reflecting and evaluating”. For this exam, you will be reflecting on and evaluating your work in this class.

Write 3-5 sentences for each question. Copy and paste the questions into a new blog post called “Reflection Exam”. Include as much detail and specific information as possible for maximum marks.

Use the remaining time to finish up any loose ends or post anything that you forgot to post.

Reflection on course work (as final stage of creative process).

1. a) Which project did you enjoy the most this semester? (1 mark)

The project I enjoyed the most this semester is photography, I enjoyed learning more about how people take good photo's, and why they take different types of shots

    b) What two things did you like about it? (2 marks)

two things I like about photography was using the digital camera's and learning about the different kind of shots.
two things I like about stop motion animation was making the video's, and seeing video's of animation

2. a) Which project did you struggle with the most? (1 mark)

project I struggled with the most was creating logo's and the hall passes. i didnt know what I could do to make it better. i didn't know all the tools and how they worked.

    b) What two things were most difficult about it? (2 marks)

two things that was most difficult about it was trying to start what to do. and it was difficult trying to find new tools to use to make it better

3. Name a skill you learned in media arts this semester and how you could use it in

    a) Next school year:  (2 marks)

a skill I learned in media arts this semester is photography, I could use it next school year is if I take photography class, I know how to use the camera correctly and I know some of the different modes that are on the camera.

    b) A future career: (2 marks)

 I could use it for a future career if I choose to do photography. it gave me a better under standing how to use a camera, the different camera shots to use. and how to take a good picture

4. Choose one project that you didn’t do too well on. Write three things you could do to improve it. (3 marks)

a project I didn't do so well on was the canew logo's. I would try harder to be more creative, use more of the tools in the software to make it look better and ask for help for idea's what to do for the project

5. Write about your experience working in a group.
    a) What role did you play? Were you a leader, listener, creative director, technical expert, props manager? Were you the one that was always present in class and doing work outside of class? Were you the one that had difficult contributing? Write at least three points about how you worked in your groups. If you did not work in a group, write about why you did not and three points about why you chose to work alone. (3 marks)

the role I played in working in a group was listener, I would listen to what my group members wanted to do. I was the one that was always present in class and helping working on the project outside of school if we needed more time. In the group I took most of the photo's, helped out making the senses and making the props for the video

    b) What was positive about the experience (group or alone)? (2 marks)

positive things about the experience working in a group was everyone did work to complete the project on time. we all had different idea's but we work together to find a ideas that we all liked.

    c) What was negative about the experience (group or alone)? (2 marks)

negative things about the experience working in a group was not everyone worked outside of school to help work on the project and some people didn't put as much work in the project as other people, and still got the same mark as the people that did a lot of work.
6. Reflect on your time management in this course.
    a) If you had to give yourself a mark out of "10", what would that mark be, if 10/10 was using each minute of each class to the fullest and not wasting time? (2 marks)

if I had to give myself a mark out of "10" the mark would be a "8". there are some times where I didn't feel like working so I just didn't do work, on the logo project I didn't know what to do so I didn't try my best on it
    b) What strategies will you employ in the future to maximize your efficiency in getting assignments completed on time? (3 marks)
some strategies I will employ in the future to maximize my efficiency in getting assignments completed on time is to work more on the project after school, ask for help if I don't know what to do or if I need a idea what to do if I'm stuck on something ,

cereal

OPTION #1

Your task: Invent a breakfast cereal based on a theme (zombies, animals, tv show, etc). You will need to create an identity for this new product by creating a product logo, slogan and photographic advertisement for a billboard.

Step #1: Brainstorm cereal ideas, record 5-10 ideas on a page that you will submit.

-zombie heads cereal
-blue flakes
-car cereal
-turbo shape cereal
-energy cereal,monster logo cereal
- cereal turns milk green
-lz cereal
-red bull wings cereal
-cereal (milk included)
-nos shape cereal box 

Step #2: Choose an idea from Step #1 and elaborate about the new product by answering the following questions:

• what does the cereal look like

The cereal looks like the flakes in the frosted flakes

• what does it taste like?

It will taste like the corn flakes cereal

• who is your target audience for this product?

The target audience is for anyone that eats cereal

• how expensive is this product?

This Product is going to cost $5

• what makes it different or appealing?

The Colour of the box makes it appealing





Step #3: Brainstorm 3 new names for this product.  Brainstorm 3 slogans for your new product. Keep a record of this on your planning pages.

-Wake up call

-green cereal 

-jitters

Step #4: Using Adobe Illustrator or Photoshop, create a logo for your new product.  Remember to keep your logo simple, informative and limited to 3 colours.

Step #5: Use Adobe Photoshop to create the front of the cereal box, showing the cereal in a bowl and using the logo and slogan you created.

Step #6: Hand-in all parts of the project, see checklist…

-cereal box design as a .jpeg and .psd 

-logo design as a .jpeg and .ai (or .psd)

-planning pages with brainstorming from Step #3 and Step #1

-written answers to questions in Step #2

video shots

video shots-https://youtu.be/NCUCZ46R04k

 Video Shots 2- https://youtu.be/zWahwU-LjjQ

media Critique

 1. What is the subject? [1] 

The subject is Starbucks new drinks
2. What is focal point? (Where do you look first?) [2] 

the focal point is the caramel Frappuccino drink the one that is in the center of the image
3. What is being said about the subject/ focal point? What is the message? [2] 

the thing being said about the subject is Starbucks has sweet frozen drinks that advertise the produces that Starbucks sells
4. Describe one element of design that stands out in your advertisement. [2] 

one element of design that stands out in this advertisement is the Colours.
5. Describe your eye movement. Where does your eye start? Where does it go next? [2] 

eye movement is the caramel Frappuccino the drink that in the front, then the one to the left then the last drink to the right,
6. Describe how contrast is used in your advertisement. (Look at things such as text size, colour, font, straight lines vs. curved lines, big shapes vs. small shapes, light vs. dark, geometric shapes vs. organic shapes). [2] 
Colour drinks in front of a white background makes the drinks stand out

7. Describe how your visual and textual elements are aligned in your advertisement. (Ex., right, left, centered, top, bottom, diagonal, close, far apart…) [2] 
the visual and textual elements are aligned in the advertisement is Close,
8. Describe how repetition is used to create unity in your advertisement. [1] 

9. What is its apparent purpose? (ex., to inform, persuade, entertain, sell) [1] 
this repetition is used to get people to buy there new drinks .
10.Who is its target audience? (and how can you tell?) [2] 
the target audience is people that like cold drinks and that like Frappuccino's
11.What feelings and responses did the text evoke for you? (Why did you pick it?) [3]
the reason why I picked this advertisement was because I like Starbucks.

Media literacy

 

 

 

1. What is the difference between hearing and listening? [K 2]
   Hearing is simply the act of perceiving sound by the ear. Listening is to take notice of and act on what someone says
2. What is the difference between seeing and viewing? [K 2]
   Viewed the ad thoughtfully, looking beneath the surfaced to consider, reflect, upon and understand the meaning and the significance of the message being communicated. seen the same television advertisement so many times you memorized every detail
3. Define “thinking critically”. [T 1]
   Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing,
4. What does mass media include? [T 2]
   Mass media is communication that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
5. Define popular culture (pop culture). [K 1]
   Culture includes all of the products of human work and thought-books, music, architecture, technology, legal systems, and so on
6. What does popular culture include? [K 2]
   Popular culture influences the cloths you decide to wear, the tools you use, the food you choose to eat, the places where you live and shop, the beliefs and values you hold, the expressions you use, and the way you behave
7. Think about what would be considered popular culture right now. Make a list of five (5) things (new fashions, hair styles, new slang expressions, new toys, new film, new TV shows, TV and film stars…) that you consider Part of pop culture right now. [T 5]
   -Snapchat
   -Iphone
   -Instagram         
   -Twitter
   -Facebook
   MEDIA LITERACY QUESTIONS Resources Lines, pp. 192-195

 

 Answer the following questions in complete sentences using a separate piece of paper. If the question has a “K” after it, the answer will come directly from the reading. If the question has a “T” after it, you must provide your opinion or thoughts.

 

1. What is media literacy? [K 1]
   Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms

2. What does deconstruct mean? [K 1]
reducing something to its constituent parts in order to reinterpret it

 

3. The texts states that all media texts are constructions. What does this mean, to be constructed? [K 2]

In order words, every element of the production has been carefully planned to create an intended effect

4. What is the difference between technical codes and symbolic codes? Provide examples of each. [K 2]

Technical codes relate to the way the media test is made. Symbolic codes relate to the way images communicate

5. Define connotation. [K 1]

Connotation are the associations a word or image evokes

6. What connotations do you associate with the word house, versus the word home? [T 2]

Word house, property, roof, land, word home, safe place, can sleep,

7. The text states that media texts usually have a commercial agenda. What does this mean? [K 1]

To have a commercial agenda means that they are created for commercial purposes, trying to sell something

1. As a viewer, what message do you get when looking at the Buick LeSabre advertisement on page 193? [T 2]
   They are trying to sell their car
    

9. Define target audience. [K 1]

The intended group for which something is performed or marketed

10. How can you identify the target audience after viewing a commercial? Provide one example. [T 2]

The size of the target audience often determines how much money is spent to create the media production and market it

11. The text states that media texts express values. Explain what this means. [T 2]

 

12. The text states that media texts contain representations. What is meant by the word “representation”? [T 1]

Representation occurs in the media, exept that whole groups of people can be portrayed in ways that are not accurate

13. Define stereotype. [K 1]

A widely held but fixed and oversimplified image or idea of a particular type of person or thing

14. Describe a stereotypical teenager. [T 2]

All people belonging to a certain group Look and/or behave the same way.

Animated Gif

https://youtu.be/OptbqpkcuLM

Smoking PSA- https://youtu.be/ADaCrQjHI9w

Digital inking