Your task: Invent a breakfast cereal based on a theme (zombies, animals, tv show, etc). You will need to create an identity for this new product by creating a product logo, slogan and photographic advertisement for a billboard.
Step #1: Brainstorm cereal ideas, record 5-10 ideas on a page that you will submit.
Step #2: Choose an idea from Step #1 and elaborate about the new product by answering the following questions:
- what does the cereal look like
- what does it taste like?
- who is your target audience for this product?
- how expensive is this product?
- what makes it different or appealing?
Step #3: Brainstorm 3 new names for this product. Brainstorm 3 slogans for your new product. Keep a record of this on your planning pages.
-Wake up call
-green cereal
-jitters
Step #4: Using Adobe Illustrator or Photoshop, create a logo for your new product. Remember to keep your logo simple, informative and limited to 3 colours.
Step #5: Use Adobe Photoshop to create the front of the cereal box, showing the cereal in a bowl and using the logo and slogan you created.
Step #6: Hand-in all parts of the project, see checklist…
Step #5: Use Adobe Photoshop to create the front of the cereal box, showing the cereal in a bowl and using the logo and slogan you created.
-cereal box design as a .jpeg and .psd
-logo design as a .jpeg and .ai (or .psd)
-planning pages with brainstorming from Step #3 and Step #1
-written answers to questions in Step #2
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