Media literacy

 

 

 

1. What is the difference between hearing and listening? [K 2]
   Hearing is simply the act of perceiving sound by the ear. Listening is to take notice of and act on what someone says
2. What is the difference between seeing and viewing? [K 2]
   Viewed the ad thoughtfully, looking beneath the surfaced to consider, reflect, upon and understand the meaning and the significance of the message being communicated. seen the same television advertisement so many times you memorized every detail
3. Define “thinking critically”. [T 1]
   Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing,
4. What does mass media include? [T 2]
   Mass media is communication that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
5. Define popular culture (pop culture). [K 1]
   Culture includes all of the products of human work and thought-books, music, architecture, technology, legal systems, and so on
6. What does popular culture include? [K 2]
   Popular culture influences the cloths you decide to wear, the tools you use, the food you choose to eat, the places where you live and shop, the beliefs and values you hold, the expressions you use, and the way you behave
7. Think about what would be considered popular culture right now. Make a list of five (5) things (new fashions, hair styles, new slang expressions, new toys, new film, new TV shows, TV and film stars…) that you consider Part of pop culture right now. [T 5]
   -Snapchat
   -Iphone
   -Instagram         
   -Twitter
   -Facebook
   MEDIA LITERACY QUESTIONS Resources Lines, pp. 192-195

 

 Answer the following questions in complete sentences using a separate piece of paper. If the question has a “K” after it, the answer will come directly from the reading. If the question has a “T” after it, you must provide your opinion or thoughts.

 

1. What is media literacy? [K 1]
   Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms

2. What does deconstruct mean? [K 1]
reducing something to its constituent parts in order to reinterpret it

 

3. The texts states that all media texts are constructions. What does this mean, to be constructed? [K 2]

In order words, every element of the production has been carefully planned to create an intended effect

4. What is the difference between technical codes and symbolic codes? Provide examples of each. [K 2]

Technical codes relate to the way the media test is made. Symbolic codes relate to the way images communicate

5. Define connotation. [K 1]

Connotation are the associations a word or image evokes

6. What connotations do you associate with the word house, versus the word home? [T 2]

Word house, property, roof, land, word home, safe place, can sleep,

7. The text states that media texts usually have a commercial agenda. What does this mean? [K 1]

To have a commercial agenda means that they are created for commercial purposes, trying to sell something

1. As a viewer, what message do you get when looking at the Buick LeSabre advertisement on page 193? [T 2]
   They are trying to sell their car
    

9. Define target audience. [K 1]

The intended group for which something is performed or marketed

10. How can you identify the target audience after viewing a commercial? Provide one example. [T 2]

The size of the target audience often determines how much money is spent to create the media production and market it

11. The text states that media texts express values. Explain what this means. [T 2]

 

12. The text states that media texts contain representations. What is meant by the word “representation”? [T 1]

Representation occurs in the media, exept that whole groups of people can be portrayed in ways that are not accurate

13. Define stereotype. [K 1]

A widely held but fixed and oversimplified image or idea of a particular type of person or thing

14. Describe a stereotypical teenager. [T 2]

All people belonging to a certain group Look and/or behave the same way.